Planting A Forest, A Cleanser At A Time
It's summertime which only means picnics, BBQs, road trips and tropical holidays. Everyone wants to live their best life during this season, but with great heat comes great responsibility. The climate has been experiencing tremendous change and we face serious challenges like heat waves sky-rocketing higher than previously thought possible. It's crucial to learn how we can act because this is less of a hot girl summer and more of a cause for concern.
So while we are out enjoying the sun, we need to remember what is happening to the planet and take steps to ensure we’re doing all we can to help. Leading to One Tree Planted a non-profit organization focused on global reforestation by planting trees all over the world. They made it easier for individuals and businesses to give back to the environment, fight climate change and protect biodiversity. Summer also means more sun, which means more photosynthesis and growth. This sounds like a perfect time to get involved.
Why trees? It plays a vital role in our lives, survival and environment. They help clean the air we breathe, filter the water we drink, serves and protect habitat for biodiversity, absorb harmful carbon from the atmosphere, and are key ingredients in medicines. The climate situation is changing intensely globally. Therefore, it is important for us now to pay attention to it and participate.
Contribution to planting trees is not just an environmental effort, but also brings people together. It creates and provides jobs to billions of us, support communities, and empowers each to grow our own food, restore our environment and build a sustainable source of income. They are wonderfully effective at improving our lives which makes tree planting an effective and efficient way to support and adapt.
Luckily, more brands are going eco-friendly and are joining campaigns and projects to help with this emergency. And speak, an environmentally conscious brand, not only focuses on their skincare products but have also always been an advocate for environmental efforts, and their newest collaboration adheres to this mantra. They are extending their humanitarian work in partnership with One Tree Planted.
speak will be adopting the 'one dollar, one tree' model. With every product purchased on their website, $1/RM1 will go towards the planting of trees in the Kalimantan region of Borneo in Indonesia. This year, 2019, altogether let’s get to 4 million more trees on the ground than ever before.
The beauty industry is already going beyond just making you look good. The partnership between speak and One Tree Planted shows that any platform can support charitable causes, from helping our skin woes to planting trees and beyond. One tree at a time.
- Guest writer: Marj Ostani